Website & Social Media Presence

Having a strong internet and social media presence is more important for companies now than it has ever been before. According to the International Telecommunication Union, 81% of consumers in the United States have access to the internet.  This figure has doubled since the early 2000s. Below are three helpful tips to ensure your company has a strong internet presence.

1.  Keeping your website easy & simple – Today’s consumers are very impatient when shopping and researching products online. Make sure your home, inventory and contact information have clearly labeled links that are easy to find.  Consumers may be overwhelmed if too much information is displayed on the page, keep it simple and organized.  It may be a good idea to invest in a web designer who will create a user friendly website for you. If a customer cannot quickly find what they are looking for they will get frustrated and leave your website.

2.  Upload pictures – A majority of consumers now prefer to shop and research future purchases online. Providing pictures of your products on your website allows consumers to view your current inventory without travelling to your retail location. A consumer that lives far away may consider visiting your retail location after seeing your inventory online. To ensure your website loads quickly use medium to small size images.

3.  Facebook marketing – A Facebook page is an easy way to inform consumers of your everyday operations. Facebook is a great way to provide customers with up to date information about your product line. According to Pew Internet, 67% of all internet users are active on Facebook. Comments, likes and posts are quick and easy ways to interact with consumers.  Facebook is great way to generate traffic to your website and it is free.

 January’s blog post will be about Google Analytics which is how you can analyze the traffic on your site! 

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