Why is the Manufactured Housing Industry Great?

I wanted to give you all a brief synopsis of a great piece that I recently read.  The piece was written by Thayer Long who was the former President and CEO of the Manufactured Housing Institute.

One of my favorite statements he made was, “Since 1989, manufactured housing industry has accounted for 21% of all new homes sold.  Citizens can realize the American Dream of owning their own home at an affordable price, without sacrificing quality or the level of amenities they desire” (Long, 2011).  What a beautiful way to capture the manufactured housing industry in just two sentences.

Three more subsections of the piece really capture the focus of the industry as a whole.  I chose the statements that best capture the sections.  If you would to read the piece in its entirety click here.

1) We are thinking about the customer

“Customers are what make factories operate, they keep sales centers open, and communities occupied.  We have done a good job in building homes and creating lifestyles and value to keep customers satisfied and coming back. Satisfied and happy customers are the best way to build a good “national” image” (Long, 2011).

2) We are learning from the past

“I believe the industry has done a very good job in advancing new methods and technologies to build our homes, and has been very disciplined in not returning to a system of lending that puts customers in difficult situations” (Long, 2011).

3) We are embracing change

“The industry has undergone rapid transformation in the past few years to rise to the challenges of a tougher economy, and industry members are always changing how they do business to increase their value proposition. The partnerships that are being forged by different business units in these difficult times are a testament to the resolve members have to
survive” (Long, 2011).

Overall, this is a great article that captures the present look and feel to the manufactured housing industry.

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