Volume Buyers

Keeping you informed and updated!

2014 posts in review

I think that 2014 was a year of adjustment for us in our industry.   In review, here are the articles that I have written this year.

-Google Analytics- A program through Google that can help track the traffic on your site

-December HUD-code Home Shipments- December 2013 shipments were up 14% from December 2012

-National Congress & Expo for Manufactured & Modular Housing

-2014 National Industry Awards

-February HUD-code Home Shipments- February 2014 shipments were up 5.9% from February 2013

-Baby Boomers- There are 76 million baby boomers to date and how they will affect our industry

-Marketing Funnel & Social Media- A funnel approach to capturing customers and keep them engaged longer

-Manufacturedhomes.com- A site that allows potential homebuyers to get information about financing, purchasing, construction and where to find dealerships in their area.

-Tiny House/Park Model Trend- Stats about how this new trend is affecting the housing industry

-Mortgage Discrimination- Mortgage Denial for women on maternity leave

-2015 Louisville Manufactured Housing Show

December 16, 2014 Posted by | General Information | , , , , , , , , , , | Leave a comment

Marketing Funnel & Social Media

I recently attended a presentation about Marketing Funnels & Social Media by Ebb Walton from Nancy Marshall Communications.  The presentation was hosted by Tracy O’Clair from TOCmedia.  Click here to check out the TOCmedia website.   I thought I would share with you some notes I took from the presentation.

The definition of a Marketing Funnel is a holistic approach to marketing that creates well-prepared prospects ready to spend their money with you.  Please see the image below.  In our industry follow-up with the customer is so important because the process of deciding to buy a home could take several months.  This funnel allows us to capture the customer and allows for extended engagement. 

Picture1

Here are 5 bullet points of a well-prepared prospect

– Aware of ALL of their needs

– Understand your differentiation and benefits

– Know, like and trust your business

– Self select as customers

– Take action to fulfill their needs with you

One of the most important steps is to make sure that your company is being seen and considered.  It is important to have effective advertising such as social media, digital advertising and SEO (Search Engine Optimization).  Other important factors to consider is how the customer views you vs. the competitor, which is what Chris Nicely covered during his presentation to us in April.    

The second step to the funnel is lead capture. There are several different ways to capture the customer information. For example, through a website inquiry, a message on your Facebook page or your salesperson captured their name, phone number and address from someone who came on your lot.

The third step is to keep the communication between you and the customer open. They suggested that after the first interaction, the salesperson sends follow up emails on the 3rd, 8th & 13th day. Please use those emails to educate the customer about your product, promotions or upcoming events. Be very careful not to repeat information in the email which could lead to the customer getting frustrated and feeling pressured to purchase.

The fourth step means you have successfully gained the customers respect and trust and they are prepared to make their home purchase through you!

The fifth step is brand advocacy. Hopefully the customer has had a great buying experience through you and is willing to advocate for you. This could be through a customer testimonial that you can advertise on your Facebook page, website or make a commercial out of it.

The final step is to repeat this process! Send post-purchase follow up emails to customers, send monthly email campaigns, and update your Facebook page

July 10, 2014 Posted by | General Information | , , , , , , , , , , , , , , , , , | Leave a comment