Volume Buyers

Keeping you informed and updated!

2014 posts in review

I think that 2014 was a year of adjustment for us in our industry.   In review, here are the articles that I have written this year.

-Google Analytics- A program through Google that can help track the traffic on your site

-December HUD-code Home Shipments- December 2013 shipments were up 14% from December 2012

-National Congress & Expo for Manufactured & Modular Housing

-2014 National Industry Awards

-February HUD-code Home Shipments- February 2014 shipments were up 5.9% from February 2013

-Baby Boomers- There are 76 million baby boomers to date and how they will affect our industry

-Marketing Funnel & Social Media- A funnel approach to capturing customers and keep them engaged longer

-Manufacturedhomes.com- A site that allows potential homebuyers to get information about financing, purchasing, construction and where to find dealerships in their area.

-Tiny House/Park Model Trend- Stats about how this new trend is affecting the housing industry

-Mortgage Discrimination- Mortgage Denial for women on maternity leave

-2015 Louisville Manufactured Housing Show

December 16, 2014 Posted by | General Information | , , , , , , , , , , | Leave a comment

Google Analytics

Google Analytics is a FREE statistical service offered by Google. The service offers a way for companies to track and analyze the traffic on their website. Google Analytics not only tracks your website but it can also track your social media sites like Facebook or WordPress (Blog). Since our customers are now online more than ever it will help give you a clear picture of where they are located and what their needs are. For more information – http://www.google.com/analytics/

“Once you know how well your latest promotion is converting, it’s time to act. Start testing! From marketing plans and ad keywords to the photo on your front page, Google Analytics is built to help you compare different approaches and see which performs best. Make changes, re-measure, and test some more. That’s the smartest way to make the most of your business and meet your performance goals.”

Below is an example of what the dashboard would look like when you login. The user will be able to easily see how many visits your website is getting, the average time on your website and where in your state the visits are coming from. For example if I were to click on the state of the United States and then Maine it would show me the top 10 towns where people are visiting my website.
Capture

January 25, 2014 Posted by | General Information | , , , , , , , , | Leave a comment